Nationwide and Nickelodeon team together for bike safety message

Kids on bikes

Nationwide and Make Safe Happen partnered with Nickelodeon to produce a 30-second video for Kids’ Choice Sports 2015 on July 16. Watch the video here.


An important component of the Make Safe Happen program is to equip caregivers and kids with home safety tips and resources. That’s why Make Safe Happen created a 30-second video with Nickelodeon to encourage kids to wear their bike helmets. The video originally aired during the live Kids’ Choice Sports 2015 broadcast on Thursday, July 16.

The video is called “Use your head, wear a helmet.” It’s designed to encourage the safety behavior of children in a fun, entertaining way by reminding them to wear a bike helmet and connecting them to our overall Make Safe Happen campaign.

“As Nationwide continues to roll out the Make Safe Happen program, it’s critical that our safety message reaches young children,” says Rich Foster, Nationwide’s vice president of Brand Strategy and Customer Experience. “Partnering with Nickelodeon was a great way to connect with kids 7-12 years old across the country. We want to show them that wearing a bike helmet can be cool. Our message is simple — ‘Use your head, wear a helmet.’”

For more information on the Make Safe Happen program, and age-specific safety information, visit



Nationwide Media Relations

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