Each year, agriculture leaders from around the nation convene during the American Farm Bureau Federation (AFBF) annual convention and tradeshow to share perspectives on the future of agribusiness. In January, Nationwide served as a top-tier sponsor at the event held in Austin, Texas, organizing panel discussions, participating in media interviews and cultivating relationships with key Farm Bureau sponsors and potential members.
Leaders and associates across Nationwide showcased trusted solutions the company offers to protect America’s farmers and ranchers. In addition to a large presence focused on the company’s farming heritage and products, the event advanced Nationwide’s position as a leader in agriculture.
“We are proud to serve as a top-tier sponsor at AFBF and highlight our unrelenting support for the agriculture community,” said Brad Liggett, president of Nationwide Agribusiness. “Agriculture is in Nationwide’s roots, so we are excited to contribute to the bright, innovative future of the industry and to be there when farmers need it most.”
During the event, Nationwide coordinated and hosted two successful panel discussions featuring experts from The Ohio State University, the Ohio Farm Bureau and others. The panels focused on the topics: Preparing Your Farm for the Next Wave in Ag Technology and The Lake Erie Bill of Rights and How ‘Rights of Nature Laws’ Can Impact Your Farm and Future. These collaborative efforts showcase the power of leveraging partnerships to share knowledge while helping advance agriculture and rural communities.
“Nationwide is committed to the valued relationships we have with our Farm Bureau partners,” said Mark Berven, president and chief operating officer of Nationwide Property & Casualty. “It’s by listening closely to our partners that we are able to respond with the right products and solutions to protect the future of our farmers and their businesses.”
Nationwide leaders also participated in a variety of media interviews, providing thought leadership and highlighting Nationwide’s Land As Your Legacy program and advocacy efforts such as Grain Bin Safety Week and the Golden Owl Award. Nationwide also leveraged its relationship with FarmHer founder and ag-influencer, Marji Guyler-Alaniz, to host several podcast interviews in the exhibit as part of FarmHer’s ‘Shining Bright’ series, capturing women making their mark in the agricultural industry.
“This year we took the storytelling to a new level, recording it at the convention in the Nationwide booth with women who are doing great things across the Farm Bureau organization,” said Guyler-Alaniz. “From Patti Fisher who uses her time and talents to promote agriculture through a national committee, to Yvonne Lesicko who is leaving her mark on ag policy and has such a great message for all women to jump into advocating with both feet. These stories really resonated with me and I’m so excited to have them be a part of our ‘Shining Bright’ podcast with Nationwide.”
To close out the convention, the U.S. Secretary of Agriculture, Sonny Perdue, provided a keynote address on the administration’s vision for the future of the agriculture industry. As he made his exit, he visited the Nationwide booth to play games and speak with the team.