As he transitions to life off the football field, retired quarterback and Nationwide member/spokesperson Peyton Manning still finds that the Nationwide jingle is part of his everyday life. Whether it’s shopping or eating at a restaurant, Peyton can’t go most places without someone talking to him using the jingle. Nationwide used those experiences as the basis for the company’s newest commercial starring the former Denver Broncos quarterback.
In “Lunch,” viewers find Peyton at a restaurant discussing his retirement with a friend. However, during his meal, the restaurant patrons and staff speak to Peyton strictly in jingles.
“This commercial is creative, fun and captures what has happened to me during these past few years since I’ve been doing these Nationwide spots,” said Peyton Manning.
“Peyton’s retirement from pro football provides Nationwide with a unique opportunity to showcase the wide variety of products and services we offer, like retirement products, banking, investments and insurance,” said Terrance Williams, chief marketing officer for Nationwide. “No matter if you’re an NFL quarterback, a small-business owner, a pet lover or just someone who wants to protect the things that matter most, Nationwide stands ready to help you protect your many sides with our breadth of products and services.”
“Lunch” will debut Thursday, Sept. 8 during Thursday Night Football on NBC featuring Carolina versus Denver. This will be Peyton’s second Nationwide ad since his football retirement.