We all know that Peyton Manning loves to phrase his thoughts to the tune of the Nationwide jingle. But what happens when the fans start singing the jingle to him? Nationwide explores that concept in the company’s latest commercial featuring the former NFL quarterback. In this interview, Nationwide’s Chief Marketing Officer Terrance Williams discusses the company’s relationship with Peyton Manning, the inspiration for the new spot, and how the company is focusing on more than just insurance.
Nationwide CMO Terrance Williams
Behind the Scenes
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