How to Use Social Media for Small-Business Marketing

Many small-business owners are exploring the marketing potential of social media. By tailoring their social medial strategies to their customers and to their own capabilities, they are discovering new and effective ways to utilize social media tools to expand their businesses. … Continued

Dos and Don’ts for Successful Onboarding

Small business owners rarely have the luxury of waiting for new hires to get acclimated and start delivering. About 54% of CFOs give new hires less than three months to prove themselves, according to a study by Robert Half Finance … Continued

10 Affordable Ways Businesses Can Go Green

Going green doesn’t just mean adding a recycling bin to your office. It means rethinking your company’s entire approach to energy. But don’t worry – there are plenty of affordable, practical ways to green your business that you can start … Continued

How to Start a Small Business on a Shoestring Budget

Have you ever had an idea for a small business? Maybe it’s a unique product you believe would be a hit, or a brick-and-mortar storefront that would provide a needed service to a neighborhood. For those would-be entrepreneurs who actually … Continued

Americans Buy ‘Experiences’ Instead of ‘Things’

As the U.S. economy continues its slow but steady improvement since the Great Recession — with joblessness currently at its lowest rate since 2008 — Americans are showing a greater willingness to spend. However, studies and market trends indicate their … Continued

5 Tips on Using Social Media for Small Businesses

Social media can be an important and effective marketing tool for small businesses — when used correctly. Small businesses should actually spend very little time directly marketing but focus on sharing information and having real conversations with their ideal customers. … Continued

6 Low Cost Small Business Marketing Ideas

 Small business marketing doesn’t have to cost a fortune, but it does take time and effort to develop and execute a full range of low-cost or no-cost marketing tools. Develop a marketing strategy Before spending a dime on marketing, you … Continued

6 Tips for Outsourcing Jobs for Your Small Business

You started your small business because you are really good at what you do, but some activities involved in the day-to-day operations may fall out of your area of expertise. Outsourcing such functions as tech support and accounting can help … Continued

How to Increase Workplace Productivity in 4 Easy Steps

Being a successful small business owner requires you to maximize your time and prioritize your long “to do” list. These four habits will provide structure to your work week and your life, which will improve your productivity and ramp up … Continued

How to Decorate Your Office on a Tight Budget

Whether your business is setting up a new office or your current office is in need of updating, the cost of furnishing and decorating the space can really add up. When you include desks, chairs, drawers, storage units, wall art, … Continued

Negotiation Tips for Small Business Success

Starting and operating a small business requires a set of skills many business owners may not possess. For instance, the owner of a music store might be an expert on guitars but have little knowledge of accounting, employee management or … Continued

How to Avoid 5 Common Small Business Mistakes

Only about half of all new businesses survive five years or more, and only about a third survive beyond 10 years, according to the Small Business Administration. From not having enough startup money to trying to do it all yourself … Continued

Cyber Safety Simplified for Small Businesses

63 percent of small business owners admit they have been victims of at least one type of cyber attack. With all of the various types of cyber crimes that exist today, ensuring your company takes the proper security precautions is … Continued