Nationwide Announces New Advertising Campaign ‘Songs for All Your Sides’ Featuring Tori Kelly and Brad Paisley
People today have many sides. They are juggling a lot of exciting and challenging roles that at times may feel overwhelming. They may be thinking about how they’ll make the right financial decisions for their family’s future. Or how to protect their small business. Even how to ensure that their pets can receive proper veterinary care. They need an ally to help them protect those many sides.
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Brad Paisley Nationwide Commercial – Songs for All Your Sides
Tori Kelly Nationwide Commercial – Songs for All Your Sideshttps://youtu.be/OpfNY2_6Cto
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Photo Attribution: © Nationwide
Read more about behind-the-scenes of Nationwide’s Window messages.
Executive Bios & Quotes
“For more than 50 years, ‘Nationwide is on Your Side’ has served as an enduring promise to our members,” said Terrance Williams, Nationwide’s chief marketing officer. “With a fresh take on the jingle, our new marketing campaign tells the story of who we are today and the breadth of solutions we offer. This is more than just a new ad campaign,” Williams said. “It’s truly the first time we’ve told the whole story of who Nationwide is and how we can support our members through their life stages and for their many sides.”
“As the No. 1 total small-business insurer in the country, Nationwide knows that entrepreneurs today have many different sides to them,” said Mark Berven, president of Nationwide Property & Casualty. “They’re parents, business owners, financial investors and more. But they all have one thing in common — they look to Nationwide to protect what matters most.”
Read Mark’s Bio
“From a business perspective, the campaign lends itself to expanding the discussion beyond traditional home and auto insurance,” said Kirt Walker, Nationwide Financial president & COO. “We know our members’ lives are far from traditional today, and Nationwide is positioned well to help people prepare for and live in retirement.”
Read Kirt’s Bio