Many small business owners are exploring the marketing potential of social media. By tailoring their social medial strategies to their customers and to their own capabilities, they’re discovering new and effective ways to utilize social media tools to expand their businesses. The key is in developing a social media strategy that promotes your brand in...
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Today’s business owners can rely on technology to keep their companies running efficiently. But, with so many apps and tech-oriented small business tools available, how do you know which ones to try? Here’s a list of some popular, productivity-boosting business apps broken down by category. Communication 1. Slack Slack has made a name for itself...
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The workplace today knows no bounds, and more people are working from home. According to the U.S. Small Business Administration, about 50% of all small businesses today are based in people’s homes, and there’s no indication that the trend will slow down any time soon.[1] Despite the numbers, many home business owners don’t have separate...
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Today’s workplace is changing, and the traditional employee-employer relationship is being transformed by contract and freelance employment. That’s a trend that is going to continue, experts say. In fact, the 2017 Freelancing in America study estimates that, by 2027, the majority of all workers will be freelancers.[1] Those looking for the best paying work from...
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Whether you’re starting a business or already have one, creating a website for your business is essential for reaching potential customers. A website allows you to attract customers while creating and controlling the message you send. In most cases, your website will be the first impression customers get of your company, and you want it...
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Sponsoring internships can provide your company with additional talent, but keep in mind that for college students, internships are more than just jobs. Students take internships to gain practical working experience and learn more about their field of study. As beneficial as internships are to students, they can be invaluable for businesses. An intern gives...
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If you’re running a business, you should have a contingency plan in case one or more key people leave, no matter if it’s because of retirement, death, a disagreement over strategy or a job opportunity at another firm. In some cases, such planning is crucial to ensure an orderly transition in ownership. It is an...
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If you’re entering the job market this year, things are looking good. In 2016, studies found that 60% of college graduates accepted a job one to six months after graduation, and 21% accepted a job before graduation. As you set out to land your first job, you’ll likely be called back for several interviews. This...
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Whether you’re applying for your first job after college or you’ve been in the workforce for a few years, having a good set of questions to ask at a job interview is an important part of the process. It’ll help you get some of answeres you’re looking for in order to help determine if the...
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Technology continues changing the automotive industry, and along with those changes come more career opportunities. Computers have become ubiquitous in our world, and today they control everything from our wireless music systems to our thermostats. They are also playing a significant role in the automotive industry. According to Forbes, electrical engineers now top the list...
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For Millennials, figuring out how and where to save money and invest it is a little trickier than for previous generations. In many ways this group has the same financial concerns of previous generations. They might be paying off student debt, saving for a house, putting money into retirement accounts, building an emergency fund and...
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Purchasing life insurance is often a good decision. It protects your family financially when the unthinkable happens. Peace of mind for the future of your family requires some research and taking a few steps to find the best life insurance policy for your needs. So, how do you buy life insurance? We break down the...
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A key challenge for many small businesses is keeping costs low. One key fixed cost is real estate. Sure, many companies get started around a dining room table, but a home office isn’t practical once you have employees or when you need a place to hold client meetings. A great solution for many business owners...
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For many people, a job interview can be an unsettling experience. But if you prepare well by following the guidelines listed below, the experience can be enjoyable. If you emerge from an interview having enjoyed yourself and sensing that the interviewer did too, chances are good you’ll land the job. The key to a good...
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The business you are building has been an all-consuming priority, a labor of love. You’ve devoted time and trouble to get the business up and running. Your creativity keeps it growing. You’re a rock of commitment. It’s exactly because you’re so devoted to the business, though, that you might be overlooking business risk factors that...
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