Many small business owners are exploring the marketing potential of social media. By tailoring their social medial strategies to their customers and to their own capabilities, they’re discovering new and effective ways to utilize social media tools to expand their businesses. The key is in developing a social media strategy that promotes your brand in...
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It has become increasingly easy to draw attention to your business without spending a fortune. That’s because many consumers look first and foremost online for goods and services. They are a motivated audience. But a smart online marketing strategy can make it easier for you to connect with them. It can generate interest in your...
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Social media can be an important and effective marketing tool for small businesses — when used correctly. Small businesses should actually spend very little time directly marketing but focus on sharing information and having real conversations with their ideal customers. Here are five tips to revamp your social media plan for your small business: Determine...
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Only about half of all new businesses survive five years or more, and only about a third survive beyond 10 years, according to the Small Business Administration. From not having enough startup money to trying to do it all yourself to not investing in marketing, common errors in planning and management can provide challenges for...
Read more about How to Avoid 5 Common Small Business Mistakes [Slideshow]
More small businesses are starting podcasts to reach customers. In fact, 89 million people listened to a podcast in 2015, nearly double the number from 2008, according the Pew Research Center. It’s also estimated that 46 million Americans listen to podcasts each month, with the average listener tuning in to about six podcasts each week,...
Read more about The Pros and Cons of Your Business Starting a Podcast