It has become increasingly easy to draw attention to your business without spending a fortune. That’s because many consumers look first and foremost online for goods and services. They are a motivated audience. But a smart online marketing strategy can make it easier for you to connect with them. It can generate interest in your...
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Starting a business is easier than ever thanks to greater online opportunities and the burgeoning “gig economy.” For many people, opening an online store has been a major success. Some 25 million people sell products on eBay’s marketplace alone.[1] But the process is more complicated than putting your goods on a website and waiting for...
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The internet continues to create new opportunities for savvy entrepreneurs, particularly when it comes to starting an online business. The costs have the potential to be smaller compared to brick-and-mortar organizations, and the audience that your products or services can reach is vast. While opening an online business has its advantages — working for yourself,...
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Many small business owners are exploring the marketing potential of social media. By tailoring their social medial strategies to their customers and to their own capabilities, they’re discovering new and effective ways to utilize social media tools to expand their businesses. The key is in developing a social media strategy that promotes your brand in...
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With the boom in the Internet, starting an online business is more practical than ever. Potential customers are spending more time online than ever before, and many companies require internet-related services. You can run an online business part-time or full-time, and the range of options is extensive. Here are a few possibilities to explore. 1....
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Are you looking for a way to help reach your financial goals? You’re not alone. 44% of working Americans have a side hustle. [1] Whether you’re looking for some extra cash, making ends meet, trying to keep up with inflation or just looking for something to do after work, a side hustle could be right...
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What is a business plan? Whether you’re starting a small business or exploring ways to expand an existing one, a business plan is an important tool to help guide your decisions. Think of it as a roadmap to success, providing greater clarity on all aspects of your business, from marketing and finance to operations and...
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The automotive market, online and off, is saturated with new and used cars that you can review with just a few clicks. Often overlooked during car research, the total cost of ownership is essentially a calculation of all the costs involved in buying and using a car over a period of time.1 This total cost of...
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Social media is an important tool for business owners and managers. It can help you make connections with new and returning clients or patrons, build trust and provide customer service. Navigating through setup and maintenance for social media accounts might seem confusing, but you can easily make a business page on Facebook to get started....
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It’s not enough nowadays to throw open the doors of your brick-and-mortar location. It’s important to have a website as well. Too many small businesses neglect this aspect of their marketing. A website allows you to attract customers while creating and controlling the message you send. In most cases, your website will be the first...
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The structure of your business matters. Everything from productivity to communication can rely in part on how your business is set up internally. An organizational structure is a road map that helps employees navigate a path that accomplishes your company goals. It offers guidance on rules, roles and responsibilities, and it also explains who reports...
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The workplace today knows no bounds, and more people are working from home. According to the U.S. Small Business Administration, about 50% of all small businesses today are based in people’s homes, and there’s no indication that the trend will slow down any time soon.[1] Despite the numbers, many home business owners don’t have separate...
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Whether you’re starting a business or already have one, creating a website for your business is essential for reaching potential customers. A website allows you to attract customers while creating and controlling the message you send. In most cases, your website will be the first impression customers get of your company, and you want it...
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Perhaps you have an idea for the next top-selling gadget, an app to help make people’s busy lives better or a method to sell professional services in an innovative way. Once you’ve come up with a business concept and decide you want to bring it to market, it’s time for planning and preparation. Performing market...
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It’s one of the top trends in employee benefits right now, and it’s cheaper than retirement plan funding or health insurance. It’s called financial wellness. When done right, it benefits both the employees of small businesses and their employers. “It’s the number one trend in employee benefits because it has a good return on investment,”...
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