Many small business owners are exploring the marketing potential of social media. By tailoring their social medial strategies to their customers and to their own capabilities, they’re discovering new and effective ways to utilize social media tools to expand their businesses. The key is in developing a social media strategy that promotes your brand in...
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Social media can be an important and effective marketing tool for small businesses — when used correctly. Small businesses should actually spend very little time directly marketing but focus on sharing information and having real conversations with their ideal customers. Here are five tips to revamp your social media plan for your small business: Determine...
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If you’ve worried about finding quality housing that will welcome your pet, you’re in good company. Navigating a tight rental market can be especially frustrating for pet owners. However, it is possible to negotiate your pet with your landlord whether you’ve found a home you would like to rent or are hoping to bring a...
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The phrase “exotic pets” brings up a plethora of associations, many of them negative. Illegally sourced monkeys, baby tigers, Burmese pythons let loose in the Everglades, these are just a few of the headlines that come to mind. But the truth is that these are just the most publicized examples of exotic pets. There are...
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Your pets might already be the focus of your everyday life, but on National Pet Day, we’re encouraged to give them extra-special attention. National Pet Day is April 11 annually. Founded in 2006 by Colleen Paige, an animal welfare advocate and pet and family lifestyle expert, this holiday is dedicated to showing appreciation for our...
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Any sudden, unplanned decision to purchase a product or service is considered to be impulse buying. These spur-of-the-moment purchases can be big or small, but they are never planned. If you’re standing in line at the supermarket checkout and suddenly decide to purchase a candy bar, that’s an impulse purchase. But the same can be...
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Social media is an important tool for business owners and managers. It can help you make connections with new and returning clients or patrons, build trust and provide customer service. Navigating through setup and maintenance for social media accounts might seem confusing, but you can easily make a business page on Facebook to get started....
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Finding the right apartment or home to rent can be difficult and stressful. You can be competing with many others for a quality unit in a prime location. The secret, real estate brokers say, is to plan ahead. Often renters will wait until the last minute to look for another apartment. However, when renters are...
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Many U.S. workers dream of a job at a large company with a well-known brand name. But there are advantages to working for a small business, and small business owners can lure top talent by promoting the special opportunities and customized benefits they provide. These opportunities may be a perfect fit for a job candidate....
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The internet continues to create new opportunities for savvy entrepreneurs, particularly when it comes to starting an online business. The costs have the potential to be smaller compared to brick-and-mortar organizations, and the audience that your products or services can reach is vast. While opening an online business has its advantages — working for yourself,...
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In 2017, roughly 16.7 million people were affected by identity theft, totaling at nearly $16.8 billion stolen. Many seemingly harmless behaviors can make you vulnerable to identify theft: making purchases over the phone, recycling old bills or logging onto free WiFi. And simply losing your wallet or digital devices can be a golden opportunity for...
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If you want to expand your business, finding employees with specific skills, such as accounting, sales or IT, should be a top priority. Searching for new talent is a good problem to have because it means your company is growing. But finding the right people in the timeframe you require can be challenging. Because the...
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It’s not enough nowadays to throw open the doors of your brick-and-mortar location. It’s important to have a website as well. Too many small businesses neglect this aspect of their marketing. A website allows you to attract customers while creating and controlling the message you send. In most cases, your website will be the first...
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Are your employees getting the most from each work day? Are you getting the best from your employees? Productivity expert and executive coach Jason Womack has some ideas about what it takes for small businesses – and the individuals that can make them thrive – to be at their best. Here are some ways you...
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As climate changes continue on a global scale, the world is experiencing more natural disasters than ever before. In 2017, the U.S. experienced a historic year of weather and climate disasters. Experts predict that this pattern will continue and even get worse.[1] Part of being ready for a disaster means having an evacuation and preparedness...
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