Social media is an important tool for business owners and managers. It can help you make connections with new and returning clients or patrons, build trust and provide customer service. Navigating through setup and maintenance for social media accounts might seem confusing, but you can easily make a business page on Facebook to get started....
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Many U.S. workers dream of a job at a large company with a well-known brand name. But there are advantages to working for a small business, and small business owners can lure top talent by promoting the special opportunities and customized benefits they provide. These opportunities may be a perfect fit for a job candidate....
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The internet continues to create new opportunities for savvy entrepreneurs, particularly when it comes to starting an online business. The costs have the potential to be smaller compared to brick-and-mortar organizations, and the audience that your products or services can reach is vast. While opening an online business has its advantages — working for yourself,...
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It’s not enough nowadays to throw open the doors of your brick-and-mortar location. It’s important to have a website as well. Too many small businesses neglect this aspect of their marketing. A website allows you to attract customers while creating and controlling the message you send. In most cases, your website will be the first...
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Many small business owners are exploring the marketing potential of social media. By tailoring their social medial strategies to their customers and to their own capabilities, they’re discovering new and effective ways to utilize social media tools to expand their businesses. The key is in developing a social media strategy that promotes your brand in...
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Whether you’re starting a business or already have one, creating a website for your business is essential for reaching potential customers. A website allows you to attract customers while creating and controlling the message you send. In most cases, your website will be the first impression customers get of your company, and you want it...
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Perhaps you have an idea for the next top-selling gadget, an app to help make people’s busy lives better or a method to sell professional services in an innovative way. Once you’ve come up with a business concept and decide you want to bring it to market, it’s time for planning and preparation. Performing market...
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It has become increasingly easy to draw attention to your business without spending a fortune. That’s because many consumers look first and foremost online for goods and services. They are a motivated audience. But a smart online marketing strategy can make it easier for you to connect with them. It can generate interest in your...
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With the boom in the Internet, starting an online business is more practical than ever. Potential customers are spending more time online than ever before, and many companies require internet-related services. You can run an online business part-time or full-time, and the range of options is extensive. Here are a few possibilities to explore. 1....
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Only about half of all new businesses survive five years or more, and only about a third survive beyond 10 years, according to the Small Business Administration. From not having enough startup money to trying to do it all yourself to not investing in marketing, common errors in planning and management can provide challenges for...
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More small businesses are starting podcasts to reach customers. In fact, 89 million people listened to a podcast in 2015, nearly double the number from 2008, according the Pew Research Center. It’s also estimated that 46 million Americans listen to podcasts each month, with the average listener tuning in to about six podcasts each week,...
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Have you ever had an idea for a small business? Maybe it’s a unique product you believe would be a hit, or a brick-and-mortar storefront that would provide a needed service to a neighborhood. For those would-be entrepreneurs who actually take steps to realize their business idea, however, many eventually hit a brick wall. Financing...
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Social media can be an important and effective marketing tool for small businesses — when used correctly. Small businesses should actually spend very little time directly marketing but focus on sharing information and having real conversations with their ideal customers. Here are five tips to revamp your social media plan for your small business: Determine...
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Shopping has evolved dramatically over the past several decades, providing consumers with more choice and convenience whether they shop the brick-and-mortar stores or browse online for their purchases. Even holiday shopping has adapted to the changing landscape with Black Friday and Cyber Monday appealing to both in-store and online shoppers. It’s easy to assume there...
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Working from home is the next big thing. According to the State of the Remote Job Marketplace report, in 2018, nearly 4 million people, or 2.9% of the population, worked from home. That’s a 115% increase since 2005, and that number is projected to grow even faster in the coming decade. Upwork’s Future Workforce Report...
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