Many U.S. workers dream of a job at a large company with a well-known brand name. But there are advantages to working for a small business, and small business owners can lure top talent by promoting the special opportunities and customized benefits they provide. These opportunities may be a perfect fit for a job candidate....
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The internet continues to create new opportunities for savvy entrepreneurs, particularly when it comes to starting an online business. The costs have the potential to be smaller compared to brick-and-mortar organizations, and the audience that your products or services can reach is vast. While opening an online business has its advantages — working for yourself,...
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The structure of your business matters. Everything from productivity to communication can rely in part on how your business is set up internally. An organizational structure is a road map that helps employees navigate a path that accomplishes your company goals. It offers guidance on rules, roles and responsibilities, and it also explains who reports...
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Many small business owners are exploring the marketing potential of social media. By tailoring their social medial strategies to their customers and to their own capabilities, they’re discovering new and effective ways to utilize social media tools to expand their businesses. The key is in developing a social media strategy that promotes your brand in...
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It has become increasingly easy to draw attention to your business without spending a fortune. That’s because many consumers look first and foremost online for goods and services. They are a motivated audience. But a smart online marketing strategy can make it easier for you to connect with them. It can generate interest in your...
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More small businesses are starting podcasts to reach customers. In fact, 89 million people listened to a podcast in 2015, nearly double the number from 2008, according the Pew Research Center. It’s also estimated that 46 million Americans listen to podcasts each month, with the average listener tuning in to about six podcasts each week,...
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Have you ever had an idea for a small business? Maybe it’s a unique product you believe would be a hit, or a brick-and-mortar storefront that would provide a needed service to a neighborhood. For those would-be entrepreneurs who actually take steps to realize their business idea, however, many eventually hit a brick wall. Financing...
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The business you are building has been an all-consuming priority, a labor of love. You’ve devoted time and trouble to get the business up and running. Your creativity keeps it growing. You’re a rock of commitment. It’s exactly because you’re so devoted to the business, though, that you might be overlooking business risk factors that...
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Starting and operating a small business requires a set of skills many business owners may not possess. For instance, the owner of a music store might be an expert on guitars but have little knowledge of accounting, employee management or inventory control. He might not have the ability to effectively negotiate with landlords, suppliers or...
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Starting a business is easier than ever thanks to greater online opportunities and the burgeoning “gig economy.” For many people, opening an online store has been a major success. Some 25 million people sell products on eBay’s marketplace alone.[1] But the process is more complicated than putting your goods on a website and waiting for...
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Given that 62% of U.S. employees have worked from home in some capacity this year, videoconferencing has seemingly become a part of everyday life.[1]While an online meeting offers a useful, flexible way to keep work moving forward, many people struggle to avoid distractions and maintain professionalism when meeting remotely. Learning how to conduct an online...
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Getting dressed in the morning and even just putting laundry away are easier when you have a thoughtfully organized closet. And great organization starts with great design. Creating a DIY walk-in closet, you’ve customized from the floor up allows you to choose the exact components, layout and finishes you dream of. Consider these important factors...
Read more about How to Design and Build Your Dream DIY Walk-in Closet [Video]
Companies of all sizes can benefit from having engaged employees. What is employee engagement? Simply put, it’s the process of creating an organization full of happy and productive workers. Engaged employees have a positive, can-do spirit that drives them to work hard for the betterment of the company. Engaged employees are happy to come to...
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Are your employees getting the most from each work day? Are you getting the best from your employees? Productivity expert and executive coach Jason Womack has some ideas about what it takes for small businesses – and the individuals that can make them thrive – to be at their best. Here are some ways you...
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Having a powerful mission statement is important for every company. For a small business, a mission statement can be particularly valuable. While a vision statement can help explain where your company is heading, a mission statement is a strategic definition of your company’s heart and soul. It sets the tone for your business by defining...
Read more about 4 tips for writing powerful mission and vision statements