It’s not enough nowadays to throw open the doors of your brick-and-mortar location. It’s important to have a website as well. Too many small businesses neglect this aspect of their marketing. A website allows you to attract customers while creating and controlling the message you send. In most cases, your website will be the first...
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Social media can be an important and effective marketing tool for small businesses — when used correctly. Small businesses should actually spend very little time directly marketing but focus on sharing information and having real conversations with their ideal customers. Here are five tips to revamp your social media plan for your small business: Determine...
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Starting and operating a small business requires a set of skills many business owners may not possess. For instance, the owner of a music store might be an expert on guitars but have little knowledge of accounting, employee management or inventory control. He might not have the ability to effectively negotiate with landlords, suppliers or...
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You don’t have to live near a canyon or forest for your property to be threatened by wildfire. Nearly 1/3 of U.S. homes are in wildfire-prone areas, according to the Insurance Institute for Business and Home Safety (IBHS). The impact of a wildfire can be tragic and expensive. For instance, the U.S. Forest Service and U.S. Department of the Interior spend a staggering $3.5 billion a year combating the fires. Key to lessening the damage to homes and businesses is knowledge and preparation.
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Depending on the type of business you own, buying a company car could provide some noteworthy benefits. It might come in handy for deliveries or driving between work locations, and the tax benefits of owning a business vehicle are substantial. But like any major purchase, there are several things to consider before you sign on...
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Given that 62% of U.S. employees have worked from home in some capacity this year, videoconferencing has seemingly become a part of everyday life.[1]While an online meeting offers a useful, flexible way to keep work moving forward, many people struggle to avoid distractions and maintain professionalism when meeting remotely. Learning how to conduct an online...
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When thinking about starting a business, you may also consider where . Big cities, home to a range of fast-growing industries and a diverse, talented workforce, would seem ideal for launching a business. But business owners scouting out potential cities should look beyond just New York City and Los Angeles. While lacking the flashiness of...
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Social media is an important tool for business owners and managers. It can help you make connections with new and returning clients or patrons, build trust and provide customer service. Navigating through setup and maintenance for social media accounts might seem confusing, but you can easily make a business page on Facebook to get started....
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Buying a new vehicle is an exciting prospect for car owners. Who doesn’t like the thought of driving away in a shiny new model with the latest bells and whistles? But for some, stepping into a dealership can be daunting. Options seem endless and confusing, and negotiating can be stressful. On top of that, there’s...
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When you’re starting a new business, you’ll have to choose the type of business structure that’s right for it. Knowing the differences between the types of structures and what each one has to offer can help you choose the right business entity — a decision that’ll affect your taxes, income and legal liability.[1] When making...
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When you launch a new business, it’s important to take all the right steps to make sure the state and federal government recognize your company. One of those steps is registering your business name. Knowing how to register a business name properly is important because it protects your name and identity. There are different ways...
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The internet continues to create new opportunities for savvy entrepreneurs, particularly when it comes to starting an online business. The costs have the potential to be smaller compared to brick-and-mortar organizations, and the audience that your products or services can reach is vast. While opening an online business has its advantages — working for yourself,...
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Are your employees getting the most from each work day? Are you getting the best from your employees? Productivity expert and executive coach Jason Womack has some ideas about what it takes for small businesses – and the individuals that can make them thrive – to be at their best. Here are some ways you...
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The structure of your business matters. Everything from productivity to communication can rely in part on how your business is set up internally. An organizational structure is a road map that helps employees navigate a path that accomplishes your company goals. It offers guidance on rules, roles and responsibilities, and it also explains who reports...
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Many small business owners are exploring the marketing potential of social media. By tailoring their social medial strategies to their customers and to their own capabilities, they’re discovering new and effective ways to utilize social media tools to expand their businesses. The key is in developing a social media strategy that promotes your brand in...
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