Social media is an important tool for business owners and managers. It can help you make connections with new and returning clients or patrons, build trust and provide customer service. Navigating through setup and maintenance for social media accounts might seem confusing, but you can easily make a business page on Facebook to get started....
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Many small business owners are exploring the marketing potential of social media. By tailoring their social medial strategies to their customers and to their own capabilities, they’re discovering new and effective ways to utilize social media tools to expand their businesses. The key is in developing a social media strategy that promotes your brand in...
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Have you ever had an idea for a small business? Maybe it’s a unique product you believe would be a hit, or a brick-and-mortar storefront that would provide a needed service to a neighborhood. For those would-be entrepreneurs who actually take steps to realize their business idea, however, many eventually hit a brick wall. Financing...
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Social media can be an important and effective marketing tool for small businesses — when used correctly. Small businesses should actually spend very little time directly marketing but focus on sharing information and having real conversations with their ideal customers. Here are five tips to revamp your social media plan for your small business: Determine...
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A company picnic is a good way to enjoy some delicious food, promote socializing and create connections between your employees. Having a company outing shows that you appreciate your employees and care about them on a personal level. You know they work hard all year and deserve a fun break from the 9-to-5 routine. If...
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