It’s not enough nowadays to throw open the doors of your brick-and-mortar location. It’s important to have a website as well. Too many small businesses neglect this aspect of their marketing. A website allows you to attract customers while creating and controlling the message you send. In most cases, your website will be the first...
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Whether you’re starting a business or already have one, creating a website for your business is essential for reaching potential customers. A website allows you to attract customers while creating and controlling the message you send. In most cases, your website will be the first impression customers get of your company, and you want it...
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Starting or expanding a business requires a lot of hard work and money to get off the ground. Finding ways to finance your venture can include everything from applying for loans to getting investors to using your own savings. For minority groups, another option is to get minority grants to start a business. What are...
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When you launch a new business, it’s important to take all the right steps to make sure the state and federal government recognize your company. One of those steps is registering your business name. Knowing how to register a business name properly is important because it protects your name and identity. There are different ways...
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The internet continues to create new opportunities for savvy entrepreneurs, particularly when it comes to starting an online business. The costs have the potential to be smaller compared to brick-and-mortar organizations, and the audience that your products or services can reach is vast. While opening an online business has its advantages — working for yourself,...
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Many small business owners are exploring the marketing potential of social media. By tailoring their social medial strategies to their customers and to their own capabilities, they’re discovering new and effective ways to utilize social media tools to expand their businesses. The key is in developing a social media strategy that promotes your brand in...
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Perhaps you have an idea for the next top-selling gadget, an app to help make people’s busy lives better or a method to sell professional services in an innovative way. Once you’ve come up with a business concept and decide you want to bring it to market, it’s time for planning and preparation. Performing market...
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It has become increasingly easy to draw attention to your business without spending a fortune. That’s because many consumers look first and foremost online for goods and services. They are a motivated audience. But a smart online marketing strategy can make it easier for you to connect with them. It can generate interest in your...
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With the boom in the Internet, starting an online business is more practical than ever. Potential customers are spending more time online than ever before, and many companies require internet-related services. You can run an online business part-time or full-time, and the range of options is extensive. Here are a few possibilities to explore. 1....
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Research shows small business charitable contributions can help companies connect with their customers and their community. According to a 2010 study by Cone Communications, 85% of consumers have a more positive image of a company when it supports a cause they care about; 90% of consumers want companies to tell them how they’re supporting charitable...
Read more about Small Business Donations: How Charitable Contributions Can Help Attract Customers [Slideshow]
Have you ever had an idea for a small business? Maybe it’s a unique product you believe would be a hit, or a brick-and-mortar storefront that would provide a needed service to a neighborhood. For those would-be entrepreneurs who actually take steps to realize their business idea, however, many eventually hit a brick wall. Financing...
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Social media can be an important and effective marketing tool for small businesses — when used correctly. Small businesses should actually spend very little time directly marketing but focus on sharing information and having real conversations with their ideal customers. Here are five tips to revamp your social media plan for your small business: Determine...
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As the general manager of My Fit Foods in Hermosa Beach, Calif., Brandi Guerra hears about her customers’ desire for convenience every day. The company, with more than 50 stores in five states, specializes in creating healthy meals to go. “Everyone wants it fresh, and everyone wants it now,” says Guerra, whose customers range from...
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Just like many other goods and services, car prices are not immune to the impacts of inflation. Discover how inflation affects car prices.
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In a world that only grows more digital, personal information like your credit is at greater risk than ever. If someone manages to get their hands on any of your sensitive information, they may be able to open a credit account in your name and rack up a bewildering amount of fraudulent charges. With threats...
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