It’s not enough nowadays to throw open the doors of your brick-and-mortar location. It’s important to have a website as well. Too many small businesses neglect this aspect of their marketing. A website allows you to attract customers while creating and controlling the message you send. In most cases, your website will be the first...
Read more about How to Make a Small Business Website: Tips for Success
Whether you’re starting a business or already have one, creating a website for your business is essential for reaching potential customers. A website allows you to attract customers while creating and controlling the message you send. In most cases, your website will be the first impression customers get of your company, and you want it...
Read more about How to Build a Website for Your Small Business
Starting or expanding a business requires a lot of hard work and money to get off the ground. Finding ways to finance your venture can include everything from applying for loans to getting investors to using your own savings. For minority groups, another option is to get minority grants to start a business. What are...
Read more about What are Minority Small Business Grants and How to Get Them
When you launch a new business, it’s important to take all the right steps to make sure the state and federal government recognize your company. One of those steps is registering your business name. Knowing how to register a business name properly is important because it protects your name and identity. There are different ways...
Read more about How to Register a Business Name
The internet continues to create new opportunities for savvy entrepreneurs, particularly when it comes to starting an online business. The costs have the potential to be smaller compared to brick-and-mortar organizations, and the audience that your products or services can reach is vast. While opening an online business has its advantages — working for yourself,...
Read more about Online Business Ideas You Can Start Today
Many small business owners are exploring the marketing potential of social media. By tailoring their social medial strategies to their customers and to their own capabilities, they’re discovering new and effective ways to utilize social media tools to expand their businesses. The key is in developing a social media strategy that promotes your brand in...
Read more about How to Use Social Media for Small-Business Marketing
Perhaps you have an idea for the next top-selling gadget, an app to help make people’s busy lives better or a method to sell professional services in an innovative way. Once you’ve come up with a business concept and decide you want to bring it to market, it’s time for planning and preparation. Performing market...
Read more about How to do Market Research for Your Business Idea
It has become increasingly easy to draw attention to your business without spending a fortune. That’s because many consumers look first and foremost online for goods and services. They are a motivated audience. But a smart online marketing strategy can make it easier for you to connect with them. It can generate interest in your...
Read more about 3 Simple Ways to Start Marketing Your Business Online
With the boom in the Internet, starting an online business is more practical than ever. Potential customers are spending more time online than ever before, and many companies require internet-related services. You can run an online business part-time or full-time, and the range of options is extensive. Here are a few possibilities to explore. 1....
Read more about 3 of the Best Online Businesses You Can Start from Home
Research shows small business charitable contributions can help companies connect with their customers and their community. According to a 2010 study by Cone Communications, 85% of consumers have a more positive image of a company when it supports a cause they care about; 90% of consumers want companies to tell them how they’re supporting charitable...
Read more about Small Business Donations: How Charitable Contributions Can Help Attract Customers [Slideshow]
Have you ever had an idea for a small business? Maybe it’s a unique product you believe would be a hit, or a brick-and-mortar storefront that would provide a needed service to a neighborhood. For those would-be entrepreneurs who actually take steps to realize their business idea, however, many eventually hit a brick wall. Financing...
Read more about How to Start a Small Business on a Shoestring Budget
As the general manager of My Fit Foods in Hermosa Beach, Calif., Brandi Guerra hears about her customers’ desire for convenience every day. The company, with more than 50 stores in five states, specializes in creating healthy meals to go. “Everyone wants it fresh, and everyone wants it now,” says Guerra, whose customers range from...
Read more about Get it There Fast: A Look at Rapid Local-Delivery Services
Learn how to protect yourself from different types of job scams. Find out how to know whether a job alert is a scam and how to report job scams.
Read more about Protect Yourself from These 12 Common Job Scams
Shopping has evolved dramatically over the past several decades, providing consumers with more choice and convenience whether they shop in brick-and-mortar stores or browse online for their purchases. Even holiday shopping has adapted to the changing landscape, with Black Friday and Cyber Monday appealing to online and in-store shoppers. It’s easy to assume there is a...
Read more about Online Shopping vs. In-Store Shopping: Pros and Cons
Home improvement can be expensive, and contractor fraud can make it even more costly. Learn the warning signs and how to prevent contractor fraud.
Read more about Contractor Fraud: Scams, Warning Signs and Prevention Tips