The internet continues to create new opportunities for savvy entrepreneurs, particularly when it comes to starting an online business. The costs have the potential to be smaller compared to brick-and-mortar organizations, and the audience that your products or services can reach is vast. While opening an online business has its advantages — working for yourself,...
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It’s not enough nowadays to throw open the doors of your brick-and-mortar location. It’s important to have a website as well. Too many small businesses neglect this aspect of their marketing. A website allows you to attract customers while creating and controlling the message you send. In most cases, your website will be the first...
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The structure of your business matters. Everything from productivity to communication can rely in part on how your business is set up internally. An organizational structure is a road map that helps employees navigate a path that accomplishes your company goals. It offers guidance on rules, roles and responsibilities, and it also explains who reports...
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Many small business owners are exploring the marketing potential of social media. By tailoring their social medial strategies to their customers and to their own capabilities, they’re discovering new and effective ways to utilize social media tools to expand their businesses. The key is in developing a social media strategy that promotes your brand in...
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With the boom in the Internet, starting an online business is more practical than ever. Potential customers are spending more time online than ever before, and many companies require internet-related services. You can run an online business part-time or full-time, and the range of options is extensive. Here are a few possibilities to explore. 1....
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Only about half of all new businesses survive five years or more, and only about a third survive beyond 10 years, according to the Small Business Administration. From not having enough startup money to trying to do it all yourself to not investing in marketing, common errors in planning and management can provide challenges for...
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Research shows small business charitable contributions can help companies connect with their customers and their community. According to a 2010 study by Cone Communications, 85% of consumers have a more positive image of a company when it supports a cause they care about; 90% of consumers want companies to tell them how they’re supporting charitable...
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Many panic when they see water leaking from the roof. The first instinct may be to fix it yourself to save a few bucks. However, roof leaks can cause significant damage to a home if the underlying cause isn’t discovered and repaired properly. Knowing how to prevent a leaking roof and what to do when...
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Working remotely seems like a great option for giving your career more freedom, but it can also have its own unique challenges. Whether you’re new to working remotely or are a longtime practitioner, these quick tips will help you boost productivity, streamline your process and make the most of your endeavors. Working from home means...
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Starting a business is easier than ever thanks to greater online opportunities and the burgeoning “gig economy.” For many people, opening an online store has been a major success. Some 25 million people sell products on eBay’s marketplace alone.[1] But the process is more complicated than putting your goods on a website and waiting for...
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You’ve been saving for a house by paying down your debt, working on improving your credit score, and cutting back on spending. For many of us, buying a home will be the single biggest financial milestone we hit. Owning a home can drastically improve your quality of life, and it can seem especially appealing now...
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Getting dressed in the morning and even just putting laundry away are easier when you have a thoughtfully organized closet. And great organization starts with great design. Creating a DIY walk-in closet, you’ve customized from the floor up allows you to choose the exact components, layout and finishes you dream of. Consider these important factors...
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Car shopping can be a stressful event even for the savviest negotiator. For most people a car is the second most expensive purchase they’ll make next to buying a home — all the more reason to be prepared and have a plan for picking a car out and financing the purchase. A snap decision at...
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Small businesses may not have much leeway in their budgets for bonuses but other ways to reward outstanding work can have a longer-lasting impact. “The recognition that sticks with people doesn’t have much to do with money,” Cindy Ventrice, author of “Make Their Day! Employee Recognition That Works,” said in an interview. While everyone appreciates...
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For many people, a job interview can be an unsettling experience. But if you prepare well by following the guidelines listed below, the experience can be enjoyable. If you emerge from an interview having enjoyed yourself and sensing that the interviewer did too, chances are good you’ll land the job. The key to a good...
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