Social media can be an important and effective marketing tool for small businesses — when used correctly. Small businesses should actually spend very little time directly marketing but focus on sharing information and having real conversations with their ideal customers. Here are five tips to revamp your social media plan for your small business: Determine...
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When you’re starting a new business, you’ll have to choose the type of business structure that’s right for it. Knowing the differences between the types of structures and what each one has to offer can help you choose the right business entity — a decision that’ll affect your taxes, income and legal liability.[1] When making...
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Working from home is the next big thing. According to the State of the Remote Job Marketplace report, in 2018, nearly 4 million people, or 2.9% of the population, worked from home. That’s a 115% increase since 2005, and that number is projected to grow even faster in the coming decade. Upwork’s Future Workforce Report...
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Starting or expanding a business requires a lot of hard work and money to get off the ground. Finding ways to finance your venture can include everything from applying for loans to getting investors to using your own savings. For minority groups, another option is to get minority grants to start a business. What are...
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Does your business need extra cash? Whether you need money to buy new equipment, grow your business or purchase a plot of land, you may need a loan for your business to fund the transaction. Small businesses borrowed $614 billion in 2016, according to a survey by the Small Business Administration. Loans under $100,000 saw...
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When you launch a new business, it’s important to take all the right steps to make sure the state and federal government recognize your company. One of those steps is registering your business name. Knowing how to register a business name properly is important because it protects your name and identity. There are different ways...
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It’s not enough nowadays to throw open the doors of your brick-and-mortar location. It’s important to have a website as well. Too many small businesses neglect this aspect of their marketing. A website allows you to attract customers while creating and controlling the message you send. In most cases, your website will be the first...
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Are your employees getting the most from each work day? Are you getting the best from your employees? Productivity expert and executive coach Jason Womack has some ideas about what it takes for small businesses – and the individuals that can make them thrive – to be at their best. Here are some ways you...
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The workplace today knows no bounds, and more people are working from home. According to the U.S. Small Business Administration, about 50% of all small businesses today are based in people’s homes, and there’s no indication that the trend will slow down any time soon.[1] Despite the numbers, many home business owners don’t have separate...
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Today’s workplace is changing, and the traditional employee-employer relationship is being transformed by contract and freelance employment. That’s a trend that is going to continue, experts say. In fact, the 2017 Freelancing in America study estimates that, by 2027, the majority of all workers will be freelancers.[1] Those looking for the best paying work from...
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Whether you’re starting a business or already have one, creating a website for your business is essential for reaching potential customers. A website allows you to attract customers while creating and controlling the message you send. In most cases, your website will be the first impression customers get of your company, and you want it...
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A key challenge for many small businesses is keeping costs low. One key fixed cost is real estate. Sure, many companies get started around a dining room table, but a home office isn’t practical once you have employees or when you need a place to hold client meetings. A great solution for many business owners...
Read more about Shared Office Space: The Benefits and Disadvantages of Coworking