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  • Young Woman at Laptop

    How to Use Social Media for Small-Business Marketing

    Growing June 1, 2019

    Many small business owners are exploring the marketing potential of social media. By tailoring their social medial strategies to their customers and to their own capabilities, they’re discovering new and effective ways to utilize social media tools to expand their businesses. The key is in developing a social media strategy that promotes your brand in...

    Read more about How to Use Social Media for Small-Business Marketing
    Keywords:
    • small business social media
    • small business social media marketing
    • social media and business
    • social media for small business
  • hands holding a cell phone

    10 Apps and Online Tools That Can Boost Small Business Efficiency

    Growing March 20, 2019

    Today’s business owners can rely on technology to keep their companies running efficiently. But, with so many apps and tech-oriented small business tools available, how do you know which ones to try? Here’s a list of some popular, productivity-boosting business apps broken down by category. Communication 1. Slack Slack has made a name for itself...

    Read more about 10 Apps and Online Tools That Can Boost Small Business Efficiency
    Keywords:
    • business apps
    • work apps
  • A couple thinking about their future with an advisor.

    How to Pick a Small Business Retirement Plan [Slideshow]

    Business January 17, 2019

    Small business owners wear a lot of hats. Decisions on health care plans, retirement plans and other benefits are often left solely to the owner. Offering a small business retirement plan to employees isn’t always on the radar. A study by LIMRA  showed that only 42 percent of small businesses offered retirement plans – despite...

    Read more about How to Pick a Small Business Retirement Plan [Slideshow]
    Keywords:
    • retirement plan for small businesses
    • small business retirement plan options
    • small business retirement plans
  • Woman Working on Laptop in Living Room

    How to Build a Website for Your Small Business

    Growing October 10, 2018

    Whether you’re starting a business or already have one, creating a website for your business is essential for reaching potential customers. A website allows you to attract customers while creating and controlling the message you send. In most cases, your website will be the first impression customers get of your company, and you want it...

    Read more about How to Build a Website for Your Small Business
    Keywords:
    • business
    • business website
    • small business
  • Learn how to sell online

    How to Start an Online Store to Sell Products

    Growing July 11, 2018

    Selling products online can have many benefits. Start-up costs are typically lower than those of brick-and-mortar businesses. The internet offers a worldwide audience of customers and on top of that, you get to be your own boss. But as with any enterprise, careful planning is critical for success. You’ll need to determine if there’s demand...

    Read more about How to Start an Online Store to Sell Products
  • How to do Market Research for Your Business Idea

    Starting July 3, 2018

    Perhaps you have an idea for the next top-selling gadget, an app to help make people’s busy lives better or a method to sell professional services in an innovative way. Once you’ve come up with a business concept and decide you want to bring it to market, it’s time for planning and preparation. Performing market...

    Read more about How to do Market Research for Your Business Idea
    Keywords:
    • business
    • business idea
    • market research
    • starting a business
  • A man sitting in his office and working on his laptop.

    3 Simple Ways to Start Marketing Your Business Online

    Growing April 2, 2018

    It has become increasingly easy to draw attention to your business without spending a fortune. That’s because many consumers look first and foremost online for goods and services. They are a motivated audience. But a smart online marketing strategy can make it easier for you to connect with them. It can generate interest in your...

    Read more about 3 Simple Ways to Start Marketing Your Business Online
    Keywords:
    • growing a business
    • online business
    • online marketing
  • A woman works on a laptop.

    3 of the Best Online Businesses You Can Start from Home

    Starting January 30, 2018

    With the boom in the Internet, starting an online business is more practical than ever. Potential customers are spending more time online than ever before, and many companies require internet-related services. You can run an online business part-time or full-time, and the range of options is extensive. Here are a few possibilities to explore. 1....

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    Keywords:
    • online businesses
    • working from home
  • A team looking at a laptop screen together.

    How to Avoid 5 Common Small Business Mistakes [Slideshow]

    Starting September 21, 2017

    Only about half of all new businesses survive five years or more, and only about a third survive beyond 10 years, according to the Small Business Administration. From not having enough startup money to trying to do it all yourself to not investing in marketing, common errors in planning and management can provide challenges for...

    Read more about How to Avoid 5 Common Small Business Mistakes [Slideshow]
    Keywords:
    • business challenges
    • business mistakes
    • new business
  • a man on a laptop in a coffee shop

    The Pros and Cons of Your Business Starting a Podcast

    Business September 13, 2017

    More small businesses are starting podcasts to reach customers. In fact, 89 million people listened to a podcast in 2015, nearly double the number from 2008, according the Pew Research Center. It’s also estimated that 46 million Americans listen to podcasts each month, with the average listener tuning in to about six podcasts each week,...

    Read more about The Pros and Cons of Your Business Starting a Podcast
    Keywords:
    • podcast marketing
    • podcast marketing strategy
    • small business podcasts
  • Woman standing next to coffee machines in a coffee shop

    Small Business Donations: How Charitable Contributions Can Help Attract Customers [Slideshow]

    Business September 11, 2017

    Research shows small business charitable contributions can help companies connect with their customers and their community. According to a 2010 study by Cone Communications, 85% of consumers have a more positive image of a company when it supports a cause they care about; 90% of consumers want companies to tell them how they’re supporting charitable...

    Read more about Small Business Donations: How Charitable Contributions Can Help Attract Customers [Slideshow]
    Keywords:
    • business charitable contributions
    • business donations
    • small business charitable donations
    • small business charity
  • Woman standing next to coffee machines in a coffee shop

    How to Manage Small Business Risks

    Business July 10, 2017

    The business you are building has been an all-consuming priority, a labor of love. You’ve devoted time and trouble to get the business up and running. Your creativity keeps it growing. You’re a rock of commitment. It’s exactly because you’re so devoted to the business, though, that you might be overlooking business risk factors that...

    Read more about How to Manage Small Business Risks
    Keywords:
    • small business management
    • small business risks
  • Woman looking at paperwork on her desk

    The New Office Space: How Coworking Spaces and Incubators Can Help Your Start-Up Thrive

    Talent Management September 23, 2016

    Starting a business is an exercise in managing risk. But the riskiest time for a new venture is often in the initial weeks and months as you work to establish your service or product with potential customers. Keeping expenses low is important during this critical period. One unavoidable cost, though, is: space. Whatever your business,...

    Read more about The New Office Space: How Coworking Spaces and Incubators Can Help Your Start-Up Thrive
    Keywords:
    • office
    • small business
    • startup
  • Advisor and client in a meeting.

    Negotiation Tips for Small Business Success

    Growing May 10, 2016

    Starting and operating a small business requires a set of skills many business owners may not possess. For instance, the owner of a music store might be an expert on guitars but have little knowledge of accounting, employee management or inventory control. He might not have the ability to effectively negotiate with landlords, suppliers or...

    Read more about Negotiation Tips for Small Business Success
    Keywords:
    • negotiation
    • small business owners
  • Couple standing outside of their home, holding hands.

    What to Do After You Get Married

    Family & Life August 20, 2024

    If you’re a just-married bride or groom, you may assume the planning is over. But there are lots of logistics to help you make a smooth transition to married life. Check out our post-wedding checklist. 1. Obtain your marriage certificate A marriage certificate, or an official document that tells of the legal status of your...

    Read more about What to Do After You Get Married
    Keywords:
    • after marriage checklist
    • after wedding checklist
    • name change after marriage checklist

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