What is a business plan? Whether you’re starting a small business or exploring ways to expand an existing one, a business plan is an important tool to help guide your decisions. Think of it as a roadmap to success, providing greater clarity on all aspects of your business, from marketing and finance to operations and...
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Social media is an important tool for business owners and managers. It can help you make connections with new and returning clients or patrons, build trust and provide customer service. Navigating through setup and maintenance for social media accounts might seem confusing, but you can easily make a business page on Facebook to get started....
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Many U.S. workers dream of a job at a large company with a well-known brand name. But there are advantages to working for a small business, and small business owners can lure top talent by promoting the special opportunities and customized benefits they provide. These opportunities may be a perfect fit for a job candidate....
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When you’re starting a new business, you’ll have to choose the type of business structure that’s right for it. Knowing the differences between the types of structures and what each one has to offer can help you choose the right business entity — a decision that’ll affect your taxes, income and legal liability.[1] When making...
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When you launch a new business, it’s important to take all the right steps to make sure the state and federal government recognize your company. One of those steps is registering your business name. Knowing how to register a business name properly is important because it protects your name and identity. There are different ways...
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It’s not enough nowadays to throw open the doors of your brick-and-mortar location. It’s important to have a website as well. Too many small businesses neglect this aspect of their marketing. A website allows you to attract customers while creating and controlling the message you send. In most cases, your website will be the first...
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Whether you’re starting a business or already have one, creating a website for your business is essential for reaching potential customers. A website allows you to attract customers while creating and controlling the message you send. In most cases, your website will be the first impression customers get of your company, and you want it...
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Starting a business is an exercise in managing risk. But the riskiest time for a new venture is often in the initial weeks and months as you work to establish your service or product with potential customers. Keeping expenses low is important during this critical period. One unavoidable cost, though, is: space. Whatever your business,...
Read more about The New Office Space: How Coworking Spaces and Incubators Can Help Your Start-Up Thrive
Shopping has evolved dramatically over the past several decades, providing consumers with more choice and convenience whether they shop in brick-and-mortar stores or browse online for their purchases. Even holiday shopping has adapted to the changing landscape, with Black Friday and Cyber Monday appealing to online and in-store shoppers. It’s easy to assume there is a...
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Strolling around the local farmers market on a Saturday morning is a popular pastime, and if you grow, bake, craft, or create things as a hobby, you may have wondered if you might sell your goods and produce there. Farmers markets are growing in popularity, so it’s no surprise that gardeners, bakers, artists, and other...
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Starting a business is easier than ever thanks to greater online opportunities and the burgeoning “gig economy.” For many people, opening an online store has been a major success. Some 25 million people sell products on eBay’s marketplace alone.[1] But the process is more complicated than putting your goods on a website and waiting for...
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Given that 62% of U.S. employees have worked from home in some capacity this year, videoconferencing has seemingly become a part of everyday life.[1] While an online meeting offers a useful, flexible way to keep work moving forward, many people struggle to avoid distractions and maintain professionalism when meeting remotely. Learning how to conduct an...
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Are your employees getting the most from each work day? Are you getting the best from your employees? Productivity expert and executive coach Jason Womack has some ideas about what it takes for small businesses – and the individuals that can make them thrive – to be at their best. Here are some ways you...
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Selling products online can have many benefits. Start-up costs are typically lower than those of brick-and-mortar businesses. The internet offers a worldwide audience of customers and on top of that, you get to be your own boss. But as with any enterprise, careful planning is critical for success. You’ll need to determine if there’s demand...
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