Many small business owners are exploring the marketing potential of social media. By tailoring their social medial strategies to their customers and to their own capabilities, they’re discovering new and effective ways to utilize social media tools to expand their businesses. The key is in developing a social media strategy that promotes your brand in...
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For car owners, a visit to an auto repair shop can cause as much anxiety as a trip to the dentist. Who knows what unforeseen problems will turn up? It’s the reason finding a reliable, honest mechanic – someone with your best interests in mind – is so important to car owners, especially those with...
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The workplace today knows no bounds, and more people are working from home. According to the U.S. Small Business Administration, about 50% of all small businesses today are based in people’s homes, and there’s no indication that the trend will slow down any time soon.[1] Despite the numbers, many home business owners don’t have separate...
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Today’s workplace is changing, and the traditional employee-employer relationship is being transformed by contract and freelance employment. That’s a trend that is going to continue, experts say. In fact, the 2017 Freelancing in America study estimates that, by 2027, the majority of all workers will be freelancers.[1] Those looking for the best paying work from...
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Whether you’re starting a business or already have one, creating a website for your business is essential for reaching potential customers. A website allows you to attract customers while creating and controlling the message you send. In most cases, your website will be the first impression customers get of your company, and you want it...
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It’s one of the top trends in employee benefits right now, and it’s cheaper than retirement plan funding or health insurance. It’s called financial wellness. When done right, it benefits both the employees of small businesses and their employers. “It’s the number one trend in employee benefits because it has a good return on investment,”...
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More small businesses are starting podcasts to reach customers. In fact, 89 million people listened to a podcast in 2015, nearly double the number from 2008, according the Pew Research Center. It’s also estimated that 46 million Americans listen to podcasts each month, with the average listener tuning in to about six podcasts each week,...
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Have you ever had an idea for a small business? Maybe it’s a unique product you believe would be a hit, or a brick-and-mortar storefront that would provide a needed service to a neighborhood. For those would-be entrepreneurs who actually take steps to realize their business idea, however, many eventually hit a brick wall. Financing...
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Classic Car Swap Meet Guide from Hagerty Whether you call them swap meets, flea markets or auto jumbles (the British term) any gathering of folks wanting to buy and sell cars, parts, collectibles and related materials is a place that serious collectors will go. Even with the rise of the Internet, flea markets remain a...
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Small business owners rarely have the luxury of waiting for new hires to get acclimated and start delivering. About 54% of CFOs give new hires less than three months to prove themselves, according to a study by Robert Half Finance & Accounting. But for employees to be successful, their onboarding has to involve more than...
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As the general manager of My Fit Foods in Hermosa Beach, Calif., Brandi Guerra hears about her customers’ desire for convenience every day. The company, with more than 50 stores in five states, specializes in creating healthy meals to go. “Everyone wants it fresh, and everyone wants it now,” says Guerra, whose customers range from...
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Whether your business is setting up a new office or your current office is in need of updating, the cost of furnishing and decorating the space can really add up. When you include desks, chairs, drawers, storage units, wall art, lighting and decorations, the cost of setting up each employee’s workstation can run anywhere from...
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