It’s not enough nowadays to throw open the doors of your brick-and-mortar location. It’s important to have a website as well. Too many small businesses neglect this aspect of their marketing. A website allows you to attract customers while creating and controlling the message you send. In most cases, your website will be the first...
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Ready to restore a vintage motorcycle? You can ride down the open road with a one-of-a-kind bike that you restored bolt by bolt. Or, you can also try to make some extra money on a motorcycle restoration. Research suggests that more people are willing to pay top dollar for classic motorcycles. A 1951 Vincent Black...
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Many small business owners are exploring the marketing potential of social media. By tailoring their social medial strategies to their customers and to their own capabilities, they’re discovering new and effective ways to utilize social media tools to expand their businesses. The key is in developing a social media strategy that promotes your brand in...
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It all comes down to personal preference. Below, we help you weigh the pros and cons of synthetic and conventional motor oil. For consumers who are looking for ways to save money, motor oil may seem like a good place to cut some costs. While it’s relatively inexpensive as far as car maintenance goes, using...
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If you live in a region susceptible to extreme weather, such as heavy storms, hurricanes or tornadoes, you may want to consider building a safe room. Here are some considerations when it comes to home safe rooms and storm shelters. What is a safe room? A safe room is defined by the Federal Emergency Management...
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When you’re buying a car, it’s important to do your research. Fortunately, it’s easier than ever thanks to online resources like car reviews and consumer forums. However, all that information does little good if you’re not sure what you’re looking for. Shopping for a car, whether it’s new or used, means digging a little bit...
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With nearly 70 percent of the nation’s roads in snowy regions, the majority of Americans have had a “white-knuckle” driving experience in their past. Winter roads claim the lives of 1,300 people every year and injure 116,800, according to the U.S. Department of Transportation. Fortunately, new features including forward collision alerts and lane departure warnings,...
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Decorating your cube gives you an opportunity to create a fun, personalized space while following workplace etiquette. Read the desk decorating tips below to learn how to create a space that looks just as good as the one in our video. 1. Banish bland walls Beige, gray, white. Chances are your new cube walls are...
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Everyone has a spending weakness or two. Whether you buy a latte every morning or can’t resist a deal on a designer purse, these indulgences can impact your budget and savings plan. 47% of Americans say they couldn’t cover a $400 emergency expense without selling something or borrowing money, according to research from the Federal...
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Whether you’re starting a business or already have one, creating a website for your business is essential for reaching potential customers. A website allows you to attract customers while creating and controlling the message you send. In most cases, your website will be the first impression customers get of your company, and you want it...
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Almost all of today’s domestic dogs were bred for a purpose, and as a result, some are snow-loving mountain mutts while others are sun-loving beach bums. Their pedigrees have evolved over a long lineage from all over the world and each breed thrives in its natural habitat. If you’re comfortable living where the weather is...
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When your son or daughter begins playing a sport for the first time, there are many things that might make you nervous. How to explain sportsmanship? How can I help them stay safe while playing sports? But what parents might not consider when their child shows an initial interest in a particular sport is how...
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Perhaps you have an idea for the next top-selling gadget, an app to help make people’s busy lives better or a method to sell professional services in an innovative way. Once you’ve come up with a business concept and decide you want to bring it to market, it’s time for planning and preparation. Performing market...
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If you’re running a business, you should have a contingency plan in case one or more key people leave, no matter if it’s because of retirement, death, a disagreement over strategy or a job opportunity at another firm. In some cases, such planning is crucial to ensure an orderly transition in ownership. It is an...
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It has become increasingly easy to draw attention to your business without spending a fortune. That’s because many consumers look first and foremost online for goods and services. They are a motivated audience. But a smart online marketing strategy can make it easier for you to connect with them. It can generate interest in your...
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