When most people think of a trust, they think of it as something rich people set up for their children. But a trust can have much wider uses than that, serving a range of people. A trust is a legal entity where money, property, or assets belonging to one party (the settlor) is overseen by...
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What is a business plan? Whether you’re starting a small business or exploring ways to expand an existing one, a business plan is an important tool to help guide your decisions. Think of it as a roadmap to success, providing greater clarity on all aspects of your business, from marketing and finance to operations and...
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Social media is an important tool for business owners and managers. It can help you make connections with new and returning clients or patrons, build trust and provide customer service. Navigating through setup and maintenance for social media accounts might seem confusing, but you can easily make a business page on Facebook to get started....
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It’s not enough nowadays to throw open the doors of your brick-and-mortar location. It’s important to have a website as well. Too many small businesses neglect this aspect of their marketing. A website allows you to attract customers while creating and controlling the message you send. In most cases, your website will be the first...
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Many small business owners are exploring the marketing potential of social media. By tailoring their social medial strategies to their customers and to their own capabilities, they’re discovering new and effective ways to utilize social media tools to expand their businesses. The key is in developing a social media strategy that promotes your brand in...
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Whether you’re starting a business or already have one, creating a website for your business is essential for reaching potential customers. A website allows you to attract customers while creating and controlling the message you send. In most cases, your website will be the first impression customers get of your company, and you want it...
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It has become increasingly easy to draw attention to your business without spending a fortune. That’s because many consumers look first and foremost online for goods and services. They are a motivated audience. But a smart online marketing strategy can make it easier for you to connect with them. It can generate interest in your...
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Key Takeaways: Estate planning can be difficult to talk about—a 2021 Gallup poll showed that 64% of American adults working with a financial advisor have never discussed their estate plans with that advisor. A distribution of assets plan can help ease your anxiety and broach the difficult subject of legacy planning with a trusted financial...
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Shopping has evolved dramatically over the past several decades, providing consumers with more choice and convenience whether they shop the brick-and-mortar stores or browse online for their purchases. Even holiday shopping has adapted to the changing landscape with Black Friday and Cyber Monday appealing to both in-store and online shoppers. It’s easy to assume there...
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Starting a business is easier than ever thanks to greater online opportunities and the burgeoning “gig economy.” For many people, opening an online store has been a major success. Some 25 million people sell products on eBay’s marketplace alone.[1] But the process is more complicated than putting your goods on a website and waiting for...
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We know these are uncertain times and we hope you find confidence in Nationwide’s ability to meet your needs. We have navigated significant challenges before, and time and time again our diverse portfolio and consistent financial performance as a Fortune 100 company has positioned us to fulfill financial obligations and keep our commitments well into...
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Paperwork. It’s not the most exciting part of life, but putting a little work in up front to keep important documents organized and accessible can save a lot of hassle when you need to access them. But how long do you really need to keep documents? This guide will explain how long to keep your...
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To welcome a new employee, it’s important to have a plan. The last thing you want is a new hire entering the building, roaming the halls and looking for someone to help them get settled in. It’s helpful to have an employee onboarding process that introduces the employee to your company and staff, sets expectations...
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There are many times during the year that can induce stress in people’s lives. The holiday season. Moving. An important work deadline. But a day that almost everyone considers universally stressful? Income Tax Day. While taxes can be confusing and time-consuming, tax time doesn’t necessarily have to be taxing. Stick to these tips to get...
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Companies of all sizes can benefit from having engaged employees. What is employee engagement? Simply put, it’s the process of creating an organization full of happy and productive workers. Engaged employees have a positive, can-do spirit that drives them to work hard for the betterment of the company. Engaged employees are happy to come to...
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